We are pleased to announce that Lisa Fingar has transitioned to the role of Executive Assistant. Formerly serving as Business Development (BD) Director, Lisa brings over 27 years of leadership to the position.
In her new role, Lisa will assist SWBR’s various teams in the implementation of the strategic plan, ensuring its alignment with the firm’s mission, vision, and values. Her responsibilities include supporting leadership with organizational initiatives, committee and Board preparations, and employee experience tasks.
“I’m excited to see Lisa step into this new role where she can support not only SWBR’s day-to-day operations but also contribute to its overall mission and goals,” says Tom Gears, President. “She will enhance communication and expand relationships across the firm, ensuring we continue to thrive as an organization.”
Lisa has been an active member of the Society for Marketing Professional Services, serving on the BOD in several officer positions and participating at national conferences as a speaker. She is active in community leadership, currently as a member of the Women’s Council Young Women of Distinction committee and the SMPS National CPSM Certification Committee and has been active with the Girl Scouts of Western NY and Boys Scouts of America Troop 90. Lisa is a graduate of SUNY Geneseo with a Bachelor of Arts in English and resides in Chili.