Campus Wayfinding System

Our charge was to develop a new wayfinding system to reinforce the College at Brockport’s identity and encourage its consistent use in order to create a greater sense of place, while making it easier for visitors to find their way.

Understanding the background and culture of the College was essential in determining the design influences, which included architectural elements, landscape, the mix of urban and rural settings, and the institution’s history. The collection of elements were invaluable to our graphic designer and institution while embarking on the development of the wayfinding system.