Rochester Institute of Technology MAGIC Spell Studios

Revolutionizing digital media education.

MAGIC Spell Studios, a center for Media, Arts, Games, Interaction and Creativity, provides students professional quality studios and new technologies to converge computer gaming, film, animation, and digital media with an emphasis on entrepreneurship and commercialization. A first-of-its-kind higher education facility, MAGIC has an innovative and playful “Wonderland” interior with state-of-the-art technology including a 7,000 SF sound stage, a movie theater with 4K laser projection system and Dolby ATMOS sound system. Media development laboratories provide a hands-on, high-tech environment to launch their own entrepreneurial ventures.

Media, Arts, Games, Interaction, and Creativity

MAGIC Spell Studios provides students professional quality studios and new technologies to converge computer gaming, film, animation, and digital media.

Lobby

The bright and inviting main lobby includes a two-story interactive wall featuring student and a terrazzo path that leads visitors to the stairway beyond.

Lounge

The space allows the University to showcase their work to potential commercial partners and industry professionals.

Theater Lobby

Film and game-themed design elements and fabrics reinforce MAGIC Spell Studios’ mission throughout the facility.

Media Development Labs

Three laboratories provide students a hands-on, high-tech environment from which they can develop projects with multi-departmental support and launch their own companies.

2D Animation Lab

Designed to the 2D animation technical and pedagogical requirements, this classroom and adjacent teaming/conference space prepare students for careers with state-of-the-art technology.

Sound Stage

A massive 7,000SF sound stage provides a column-free environment with professional acoustic and lighting capability.

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