Nicknamed “hothouse on the hill,” the new office space for Saatchi & Saatchi is “designed to foster creative energy in the workplace,” said Ann Hayden, former CEO. The office without walls is broken down into different neighborhoods—the Adirondacks, a city park, a beach cabana, a piazza and a 1960s Airstream trailer that serves as a conference room. Stirring creativity was the main priority for Saatchi & Saatchi.
The key to the success of this project was SWBR’s ability to work integrally with the staff of Saatchi & Saatchi Rowland to design the unique space that the agency required. Interviews and questionnaires with all employees of the agency helped to clearly define the program and utilization of each end-user's area.
The challenge for us as architects was multi-layered. The new office needed to:
“SWBR developed a point of view from design boards and sketches coupled with the use of a landscape architect to create an urban landscape complete with landmarks and views. This unique approach, coupled with attention to program and detail, resulted in a space that exceeds our expectations. These contributions are what turned the project into an innovative and exciting world-class use of space that met our needs within a very challenging set of budget constraints,” says Tom Carroll, former Vice Chairman and COO for Saatchi & Saatchi.
Winner of Rochester Chapter AIA Design Excellence Award
© 2016 SWBR Architects, All Rights Reserved. | Locations