THe ROCmakes project is a conceptual design response to a design competition issued by the Rochester AIA. SWBR had four designers,Dan Glading, Erik Reynolds, Joe McNinch and Kelly Holland team together to create the program, design, and graphics. The project is titled The Creative Collaborative, and includes multiple programmatic elements including a new performance arts center, Innovation/Business/Maker Center, Live/Work MakerLofts and public amenity space. At its core, this project is intended to support all types of creativity, from theatrical to artisanal, from digital to physical and everything in between.
The core of our design is a new Performing Arts Center which will house the Rochester Broadway Theater League. The PAC will support the ongoing resurgence of downtown, drawing visitors into the city and pairing with nearby venues such as the Eastman Theater to house Rochester’s numerous music and arts festivals.
Innovation, Crowdsourcing, and the Maker Movement
The information age has redefined how we learn and how we create. Digital C&C and 3d printing technology, as well as Pintrest and Etsy, have revolutionized and revitalized DIY culture, loosely defined as the Maker Movement. Community crowdsourced education is also on the rise, allowing those who wonder to learn from those who know, and everyone to benefit. The Rochester Brainery and Philadelphia’s Department of Making and Doing are two successful examples. The Finger Lakes Business Accelerator Cooperative will open across the street from our site in 2016, and RIT’s Center for Urban Entrepreneurship is one block away. Our project will join these groups as the core of Rochester’s new Downtown Innovation Zone, with a mixed-use space flanking the entry to the Performing Arts Center.
This three story area will contain maker space designed to flexibly support artisanal trades and digital ingenuity, coworking space for business startups, and teaching space for crowdsourced education, where someone can learn welding, software development, dance, pastry making, or anything in between.
© 2016 SWBR Architects, All Rights Reserved. | Locations