At thriving Eastman Business Park, the lights are always on!
Commuters are experiencing some holiday cheer as they pass by the long red brick wall on West Ridge Road in Rochester, NY – familiar to locals as Building 28 at Eastman Business Park. The walkers and motorists frequenting this continuous 1,000 foot long stretch of highway and walkway are being treated to a refreshing array of constantly changing holiday lights. It’s all part of serving notice, says the architect who designed the display, that EBP is “open for business, and looking for more.”
Our President,David J. Beinetti, AIA, said he borrowed from the popular advertising slogan, “we’ll leave the light on for you” when creating the concept for the display.
“We wanted to send a message to the community that "we are home and open for business,” Beinetti said. “Building 28 is a location where many things take place every day throughout the year.”
Beinetti quickly ticked off a few: the Kodak Center for Performing Arts operated by Rochester Association for the Performing Arts; a sports arena where a professional basketball team – the Rochester Razorsharks practices regularly; and a newly redecorated ballroom where the campus’ 60 tenant companies or the community at large can book meetings and events. All are part of a comprehensive long-term master plan to transform the Park into a destination, something much more than the multi-purpose research and manufacturing facility it has become.
As the “front door” to this 1,200 acre facility, Beinetti said the building was a natural candidate for the holiday lighting. He said the building’s vertical portico provided the perfect setting to display the color and vibrancy of 10 LED lighting units mounted in five waterproof boxes.
But that’s just the beginning of the vision for the Park: Beinetti said he hopes that a permanent LED system can be designed in the future “to always highlight and enhance visitor accessibility while improving the overall experience at this important community resource.”